Introducing the iRoy
January 20th, 2008
NBA coaches around the league have been receiving iPods with Brandon Roy’s picture on them to promote the Blazer guard for the All-Star game in New Orleans. No doubt they’re pre-loaded with video highlights. And perhaps a personalized greeting?
Kudos to the Blazer marketing department for coming up with this one. Roy definitely deserves a spot. This will help.
HT: Deadspin
I surprised they didn’t use the Microsoft Zunes, being Paul Allen is a Microsoft man and probably could have gotten a gross of them for nothing from Gates!
I do have to say it is GREAT marketing and I am happy they are doing it since Roy really does deserve to be on the All Star team!